cooperativeadvertising相关论文
Identifying Simultaneous Multi-player Game-solution for Cooperative Advertising in Manufacturers and
The primary objective of this research is to construct the mathematic models in different market response functions ......
A GAME THEORETICAL STUDY OF COOPERATIVE ADVERTISING WITH MULTIPLE RETAILERS IN A DISTRIBUTION CHANNE
Extant studies of cooperative advertising mainly consider a single-manufacturer-single-retailer channel structure.This c......
